LARRABEE STUDIOS
Elevating a Legendary Sonic Sanctuary
Scope of Work: Web Design & Development, Brand Evolution, Creative Direction, Photography Strategy, Social Media Overhaul, Digital Ecosystem Expansion
For decades, Larrabee Studios has stood as a pillar of the music industry—a legendary recording facility hosting the world's most elite artists, producers, and engineers. However, as the studio prepared to unveil a massive physical expansion, their digital presence needed to evolve to match the prestige of their physical footprint.
The challenge was twofold: modernize Larrabee’s digital ecosystem without diluting the rich, historic branding that artists know and trust, and seamlessly introduce their new state-of-the-art facility, The Harmony House, to the global music community. Postmodern Studio was tasked with translating the tactile luxury, creative energy, and exclusivity of the Larrabee experience into an immersive digital format that drives conversions.
The Overview & The Challenge
❋ 1,200%+ Email List Growth (Scaled from <1,000 to 13,000+ highly targeted users).
❋ Total Brand Overhaul: End-to-end transformation of digital marketing, physical touchpoints, and front-of-house operations.
❋ 2,900% Audience Growth (Scaled Instagram from <1,000 to 30,000+ followers).
The Strategy & Execution
Web Design & Brand Evolution: Honoring Legacy While Building the Future
We redesigned the flagship Larrabee Studios website from the ground up. Recognizing the weight of their heritage, we remained strictly faithful to their core visual identity while introducing a refined, modern user interface. The new site acts as a digital flagship—sleek, intuitive, and optimized to guide managers, labels, and independent artists effortlessly from discovery to booking inquiry.
Spotlighting 'The Harmony House'
To support Larrabee’s physical footprint expansion, we structured a dedicated, highly visual digital experience for The Harmony House. We positioned this new building not just as an addition, but as an premier, self-contained creative ecosystem:
Long-Term Creative Sanctuaries: We built detailed, immersive landing pages for the three new long-term studios, highlighting their world-class acoustic architecture and technical specs.
The Artist Residency Experience: To attract elite talent seeking privacy and immersion, we showcased the two newly built, exclusive artist apartment lofts—framing Larrabee as an all-encompassing, live-in creative retreat.
Visual Identity & Instagram Revamp
A studio's vibe is just as important as its gear list. We took over creative direction for Larrabee’s photography, establishing a fresh, elevated visual direction that captures the mood, warmth, and prestige of the rooms.
Social-to-Site Cohesion: We completely revamped their Instagram grid with this newly commissioned imagery, creating an aspirational editorial aesthetic.
Cross-Channel Integration: This high-impact photography was dynamically integrated across the new website, establishing a seamless visual identity from social media discovery to website exploration.
Expanding the Ecosystem: Larrabee Mastering (Launching September)
We captured the energy of the room to drive external demand.
Full-Scale Production: Served as the lead visual producer, executing high-end culinary photography and dynamic behind-the-scenes kitchen videography.
Capturing the Vibe: Filmed and photographed live-captured entertainment performances, product launches, and special events to showcase VERSE LA’s unique physical environment.
Moments on Stage with Terrace Martin | Robert Glasper | Kamasi Washington | Arin Ray
Charlie Puth | Grammy Museum
A Few Musical Highlights Including Robin Thicke, Ozomatli, Anderson .Paak, Sabrina Claudio, Paco Versailles, ScaryPoolParty, Terrace Martin, Robert Glasper and more.
A Night in the VERSE PDR with Prince Robert of Luxembourg and Haut-Brion (IG)
An Elegant Evening with Domaine Ponsot
Behind the Curtain