VERSE LA
Elevating the Intersection of Premium Hospitality and Audio Culture.
VERSE LA needed an identity as immersive as its physical space. The goal was to architect a cohesive, end-to-end brand world, seamlessly blending a digital presence with an unforgettable, highly tactile physical guest experience.
The Challenge
❋ 1,200%+ Email List Growth (Scaled from <1,000 to 13,000+ highly targeted users).
❋ Total Brand Overhaul: End-to-end transformation of digital marketing, physical touchpoints, and front-of-house operations.
❋ 2,900% Audience Growth (Scaled Instagram from <1,000 to 30,000+ followers).
Brand Architecture & Physical Touchpoints
Every physical touchpoint was designed to feel intentional, creating a tactile extension of the digital brand.
Tactile Assets: Concepted and produced bespoke physical elements, from branded leather coasters, menus, table top decor, custom leather to-go box tokens, leather place mats, and more.
Staff Presentation: Designed custom uniforms to visually align the service team with the room's elevated aesthetic.
Digital Strategy & Audience Cultivation
We transformed passive diners into a loyal, returning community through a highly targeted digital ecosystem.
Omnichannel Growth: Directed advertising and marketing strategies across Google, social media, and high-end magazine editorials, maximizing ad spend ROI.
Reputation Management: Actively managed public sentiment, driving reservations and mitigating issues through strategic, on-brand engagement across OpenTable (4.8 | 1,800+ reviews), Yelp (4.6 | 900+reviews), and Google (4.6 | 400+ reviews).
Operational Design & Tech Integration
Great branding fails if the service doesn't match. We built the internal systems that allowed the staff to flawlessly deliver on the brand's promise.
Front-of-House Systems: Created backend training website and authored comprehensive Standard Operating Procedures (SOPs) and service guidelines to standardize the VIP guest experience.
Data Capture: Implemented proactive CRM protocols for the service staff, ensuring VIP visits and return guests translated into actionable data for future marketing.
AI Automation: Integrated an AI-powered phone receptionist to streamline bookings and handle inquiries during all hours.
Visual Storytelling
We captured the energy of the room to drive external demand.
Full-Scale Production: Served as the lead visual producer, executing high-end culinary photography and dynamic behind-the-scenes kitchen videography.
Capturing the Vibe: Filmed and photographed live-captured entertainment performances, product launches, and special events to showcase VERSE LA’s unique physical environment.
Moments on Stage with Terrace Martin | Robert Glasper | Kamasi Washington | Arin Ray
Charlie Puth | Grammy Museum
A Few Musical Highlights Including Robin Thicke, Ozomatli, Anderson .Paak, Sabrina Claudio, Paco Versailles, ScaryPoolParty, Terrace Martin, Robert Glasper and more.
A Night in the VERSE PDR with Prince Robert of Luxembourg and Haut-Brion (IG)
An Elegant Evening with Domaine Ponsot
Behind the Curtain